If you could identify mistakes that are killing your bridge game, or your golf game, or your exercise routine, or your budget plan, or whatever, would you take heed of that information and correct those mistakes? Of course you would, and so would I. But how about the critical mistakes we sometimes make as Mortgage Professionals? Have you determ

Here's an interesting little exercise that's well worth your effort. Make a list of all the different ways your best friends and family members can make contact with you? They can call your home phone. They can call your cell phone. They can call your business phone. They can email you (you may even have given them a few email addresses from wh

With RFID technology a store owner knows everything about the item you take to the checkout including price, color size etc. The USA now wants to put this technology into passports which would allow people to be mass processed through custom control, without having to form queues. You know what it is like when you arrive home late and there is a

As you may know, I'm a huge advocate of providing related information to mortgage customers, prospects, and contacts. The objective is to position ourselves as someone who is always willing to help others with the mortgage information and knowledge that we have learned. This concept of "giving" works extremely well and my successes over the year

You've heard it many times..."It's all in the list"...a common bit of wisdom touted by direct marketing experts, internet gurus, catalog companies, and everyone else. And, it's true...you gotta have a list. Yes I'm talking to you..."Mortgage Professionals." Whether you're an old hand at this or a newbie to the business, you must have a list.

Cold call prospecting may not be one of the best ways to generate leads or to make appointments with prospects, however, it beats sitting around the office waiting for the phone to ring and it can help you learn some valuable sales skills. When I started in sales as a real estate agent in 1982, I spent the first six months part time cold call pr

Glad to see that this article caught your attention. You're going to love this amazing little direct mail mortgage marketing strategy. This super simple idea will actually allow you to mail 500 or 1,000 or 10,000 or even more...postcards and/or fliers each week for free...all of this without you having to pay one single cent for postage. In fact

No two persons agree on all things. When people come together to work out a deal, they try to maximize their benefits and minimize their costs. The value that each person places on individual elements of the deal is different. An effective negotiation is not just about making people see things from your point of view, but it is about converging two

There are two common sales recruiting myths that are screening out top sales candidates. The first is having some sort of college degree and the second is a number of years sales experience. Wouldn't you want to see a candidate that has the talent for sales or one who has established relationships with prospective clients? You may not be attracting

One of the interesting things about the majority of "Top Jobs" in direct sales is that many, if not most of them, are never advertised. In this article, a "Top Job" is defined as one in which the sales person can earn $100,000 or more, (depending on skill, ability, desire), within one or two years. The company providing such a job must have an hone

When you go to buy a car, do you like going to the dealership? Maybe you like all of the pristine cars and the way the new cars smell, but the salespeople can drive you crazy! Sometimes it feels like they're pushing the car on you, whether it's the right purchase for you or not. On the other hand, if you were to go to a store filled with product

Imagine what it would be like if you found a way to increase your repeat and referral business. What if this technique not only gave you top of mind awarness with your clients and customers but also provide them with real value? Not staying in contact on a regular basis with past clients and customers is a mistake many salepeople make. It's a co

This sales prospecting technique isn't specifically about how to prospect. It's a technique for dealing with the ill effects of prospecting, how to handle rejection. Being able to overcome the ill effects of rejection is vital to success in sales. I can't take credit for this technique. This technique for handling rejection comes from one of my

If your not using this powerful selling technique, you're making sales more difficult and loosing alot of sales you shouldn't. Do you find you're constantly telling prospects how great you are and they're thinking, that's what all the salespeople say? Wouldn't it be better to have someone else singing your praises? The most effective selling

Some businesses don't have to worry about pricing because there is a market price for their goods or services that can't be modified, such as the price of developing a role of 35-mm color film at a Photo franchise shop, for example. But most businesses have to decide how to price their goods or service and whether it will be lower, the same as, or