OK...here's our question: "Would you pay for "dinner for two" at your local eatery in exchange for a number of new contacts that can be added to your mortgage database?" I hope so, because this is an inexpensive way to get your name out there, and more importantly, build your contact list. Simply contact the owner or manager of your popular

Having a great closing technique doesn't guarantee you'll close sales. You can learn every closing technique there is, however, each one will be more effective if you've taken the time to qualify and present properly. If you get to the end of the sales process and find that closing the sale is difficult, you probably did something wrong earli

If you could start your mortgage career over...knowing what you know today...would you do anything different this time around? Interesting question isn't it? Obviously, you can't turn back the clock, but you can move forward with what you've learned plus the following advice touted by other mortgage professionals. 1. You're in business for

When John Jowers went to work at his father's appliance company, he never thought it would lead to a sideline business restoring antique refrigerators. But now their "cool" appliances are doing a hot business on the web. Those of us who are, to put it politely, in our prime, may remember a time when a refrigerator wasn't just a big, rectangular

So, you believe your prospect has a problem you can help him/her solve with your product or service. It appears the prospect has the desire to solve the problem, and the finances to afford the solution. If you have completed all the steps in the sales process up to this point, your prospect should be on the edge of their seat, waiting to hear your

How would you like to get more positive results in sales? I want to give you an exercise you can use to dramatically change the results you are currently getting. Before I do that I need to give you a little background about how our minds work. You see your mind is a goal seeking mechanism, the most complex mechanism of its kind ever created. It

There are four proven correlating techniques, which will greatly improve your ability to refer products to clients. This will not only increase their ability to operate, but also your favorable relationship with them, improving the profit on both sides. It will form the basis of a strong relationship. 1.Win customers over. You want to impress

I love For Sale by Owners (FSBOs). Why? Because, it's like having multiple gold mining claims popping up unexpectedly all over my little piece of land (territory). Without a doubt, when you know how to work with FSBOs, they are one of the easiest avenues to mortgage success that is available. Unfortunately, most mortgage professionals really cho

I love sales training. I also love listening to sales trainers speak. They radiate enthusiasm and motivation that ignites passion for excellence. The methods they teach are often of the highest quality, however, they are usually no longer in the business of sales. Their marketing methods tend to be old, and old marketing styles are as useful as

Every time we plug an appliance into the wall, it's because he figured electricity out for us. His incandescent bulb changed our world. He literally spread the light of his genius around the world. Thomas Alva Edison. 150 years have passed since he was born. What is the most remarkable thing about him is that he was not the most techn

Are your employees promoting your best items--the ones that are both profitable and crowd-pleasing? Or, do they leave it all up to the customer and miss opportunities for greater sales, customer satisfaction and profit? If they're not employing suggestive selling, then you're not fulfilling your profit potential. The good news? Effective custom

Sales promotion tools can be varied. They can be aimed at different target audiences: the consumer, the sales team and the trade. Whoever they are targeted to, they have one common goal: to increase sales. Since the sales function is the most important functioning of any marketing activity, sales promotions have to be taken seriously and have to be

Refinances are down, new home sales are off, lenders are closing their doors, loan programs are being eliminated, and credit requirements are being tightened...it's no wonder we're not quite as optimistic as we once were. It's against this backdrop that your on-line mortgage presence and Internet marketing takes on a whole new importance. There

Are you worried about whom you'll sell today so you can feed your family tomorrow? Are you jealous of the top producers who are getting phone calls from new prospects every day? Wouldn't you love to come to the office and find your mail box full of messages from potential clients? I'm going to show you the easiest, quickest and most effective le

According to some marketing experts if Coca-cola would decide to liquidate its business, its brand alone would cost well over $26 billion. This is quite absurd assertion for ordinary people who are not adept with the intricacies and importance of establishing a powerful corporate ID branding, or more commonly known as corporate identity. Try askin