No...The following Commandments did not come from any mountain, nor were they carved on clay tablets, but they have been known for countless years by Mortgage Professionals. Smart marketers have followed these common sense commandments because they know it will lead them directly to The Promised Land. 1. Thou shalt dedicate thyself to becoming

All too many of us have dealt with an organization that we were interested in buying a product or service from, only to find out that there was simply little or no follow through after a proposal was generated. You may be asking yourself, "Why?" This is such a simple thing, however few salespeople actually do it. Unfortunately for customers,

The use of linguistic binds in the therapeutic context is well documented and researched. The use of binds in the context of persuasion and influence is not nearly in such widespread use, yet. This obviously provides those of us who make our living in the business world an opportunity to once again borrow from the therapeutic. Binds create the i

For those of you that currently have a mortgage website, or those that are contemplating putting one on the Internet...you'll soon realize that although your website/host does a great job of handling your incoming email (receiving, redirecting, forwarding, etc.)...out-going email is usually not a part of the package. Most of your out-going emai

Do you have a successful home business that you are growing out of experience and knowledge wise? Does this make you feel that it is time to move onto a new venture in life? If this is your situation then you may want to look into selling your home business. When you started this business it was probably the furthest thing from your mind. O

Many of you have asked about operating your mortgage business without violating the new National Do Not Call regulations. Specifically, can using a For Sale by Owner (FSBO) Marketing Program be in violation of this law? Here's my answer..."Be very careful." First of all, you need to review the law. You can do that at: http://www.ftc.gov

You can quickly increase your work at home profits if you apply a few simple tricks. Below are fourteen ways to skyrocket your profits. 1. No one is using just one technique to make money anymore. Not even celebrities, they sing, act and do promos this same strategy should be applied to your website. Create multiple streams of income with

You may find some of these tips to be familiar. Maybe you practice some of them now. Or maybe they have slipped from your memory and your daily routine. Others may even be new to you. Whatever your circumstance, they're just as valid now as they ever were - and perhaps more relevant today than ever before. Put them to regular use and watch your sal

I was working away and listening to the radio this morning and ended up stopping and taking notes on what the businessman Gerry Harvey of Australia's Harvey Norman had to say about what makes for a great sales person. Anyone who is building their own business knows that being good at sales is vital for growth and success but many are daunted by

It's time to "Google" yourself. Go to google.com right now and type in your name. Click "Enter" on your keyboard or "Google Search" on your screen. The result that is displayed is your online identity or profile. If you don't believe some of your mortgage prospects are checking you out using Google...think again! Thanks to Google, it's become

Trade shows are a great way to demonstrate how your product or service works. It is also a great place where trade enquiries can be generated. More than that, it is also a venue where there can be instant follow-up as you have a potential customer right there as a captive audience. Let us show you how best you can use your trade show booths as sale

Did you know there is a source that you can tap into that will give you thousands of free mortgage leads? All you have to do is ask. This source actually wants you to contact the leads and get loans from them. This source has no business with these mortgage leads, and only makes money if you can convert the leads into loans. But wait, it gets

Creating an affiliation is very beneficial because what you are doing is establishing an organization in which a person is not just an employee, but also a member. Affiliates are able to access the benefits of the larger company and still act as their own subsidiary. This allows for an easier flow of business. This cuts down time and saves money. Y

Referral marketing is one of the simplest forms of generating new clients and customers. Working by word-of-mouth referrals not only reduces your marketing costs, but it fills your pipeline full of new referral opportunities. So what prevents others from sending referrals to you more often and frequently? There are three issues with generating m

I just put down the phone (well actually we were talking on Skype) after a 30 minute discussion with my new tax advisor, and I am so overwhelmed by the integrity of the man I was speaking to, I felt I just had to write an article about my experience. My prior experience with tax consultants had been tainted by poor advice, and in particular payi