We've covered the fact that you're in business for yourself and, never stop learning, just to name a few. Here's a few more points that I wish I was told: 1. Find a mentor. There is a lot to learn. So much so, it's sometimes overwhelming. Working with someone who is experienced can help in areas that are unclear and confusing. With a men

In the dog-eat-dog world of entrepreneurs, there's a basic truth that is irrefutable: if you have no customers, then you have no business. Over the years, I've come to notice that most entrepreneurs that I get to work with, tend to fall into one category: they tend to be exceptional at executing their business - they perform their services bet

Sales letters can be an effective marketing tool when you use the right ingredients to develop a targeted sales piece that is directed at very specific audiences. When you write a sales letter, you need to introduce your product or service, outline its features and benefits, differentiate the product or service from those of your competitors, and c

Many cars today tell the driver when it is time to perform maintenance. Even better, some tell the driver that maintenance is needed in 1,000 miles with updates along the way. It would be great if as a business executive or small business owner, you had this kind of technology at your fingertips. Unfortunately, managing a sales organization will al

Targeting the For Sale by Owner (FSBO) market is without a doubt, one of the easiest avenues to mortgage success available today. Most mortgage people fail to tap the FSBO market because of a lack of knowledge and a lack of marketing tools. Interestingly, these same reasons also determine the success or failure of your FSBOs. Yes that's right...

Your business card should be an important part of your mortgage marketing program. Here are some great business card tips that will help you in your mortgage business: 1. Set a goal indicating the number of business cards you want to hand out each day. If you're a newbie (new person) in the mortgage business with a limited budget...or if y

There are few decisions more critical for a company than the hiring of the leadership of their sales organization. Yet, few know how to do it well. Many err and promote their best seller to a sales management position. Why this is called a promotion is beyond me. The job of the sales manager is vastly different than that of a sales person, so why i

Ever wonder how many advertising messages we are exposed to in any single day? Here are my search results: Each of one of us is exposed to an average of 3,000 advertising impressions per day. To tell you the truth...there are some days when I feel that I've received that many advertising messages by noon time. But that's a subject for another da

Have you ever wondered why someone would purchase one television brand over another? Or why they would purchase one car manufacturer's vehicle over another? And closer to home, why a mortgage prospect would pick one Mortgage Professional to work with on a loan versus another? Whether you're new to the mortgage business or an old hand at it...it'

The Micro and home based business (HBB) sell their product in a number of ways and each has advantages and disadvantages. To improve your sales you must understand what is best for your circumstances and type of product. 1) Many decide to go from retailer to retailer, trying to convince them to buy their wares. The advantage of this method is th

It is estimated that there are 60 million internet domain names registered world-wide. The number of websites is projected to be more than 500 million within ten years. These numbers alone should make every Mortgage Professional sit up and take notice of what is happening on the Internet. Every Mortgage Professional needs a personal website...no

Wouldn't it be great to prospect with confidence knowing you have the plan that will help you set more appointments? Then you'll be glad you found these 5 prospecting tips. If you use them you'll be guarantee to make better use of your prospecting time by closing your prospects for more appointments. Prospecting Tip #1: Prospect Daily Prospe

Every now and then I receive an email or a comment from a subscriber that just makes me chuckle. Chuckle may not be the right expression. Actually these comments make me shake my head in amazement at the people who are in this industry. I'm speaking of sales of course. I received an email the other day that someone had unsubscribed from my n

There is no doubt that email is one of the greatest things that the computer revolution has done for personal productivity. I'm not going to list all the reasons email is good. If you're active in the mortgage business, reading this article online, or surfing the internet...you know them already. You're probably an avid email user. But, used i

Do you make the best use of IOVC CRM technology? Are you making the best use of your customer related data? IOVC technologies can cut your business costs sharply. If you are looking for success through the use of the internet and improved customer data, then as a business owner you owe it to yourself to make yourself profitable with the many readi