Referral relationships of all kinds are often perceived as very delicate things that require extra effort to maintain. However, a referral relationship can also be something that can provide security and can also be long lasting, despite times of challenge. Building an effective and lasting referral relationship is a necessity for several reason

If you didn't, plan on doing just that this coming Thanksgiving. You're probably asking...as a Mortgage Professional, why in the world would I send Thanksgiving Day cards? The answer is...because you want to be different! You want people to remember you! You want to stand-out from the rest of the crowd! You want to present your message at a time

Are you planning properly before making your prospecting calls? Imagine you make an announcement to a friend you're going to take a vacation in a couple of weeks. Your friend gets excited and asks, "when are you planning on leaving?" Your reply, "I don't know". She asks, "where are you going"? Again you reply, "I don't know". Now I know you woul

Many communities are setting up school fundraisers to augment budget shortfalls and finance various school programs, including marginalized schemes and those deemed impossible. Some institutions pursue fundraising to support the construction of new facilities or the renovation of current ones. Fundraisers also aim to support the varsity or academic

Opportunities to generate postive word-of-mouth referrals about you and your business are everywhere. Included, are times of the year where you can use word-of-mouth about you and your services to influence your business positively. Referral marketing and generating more referrals begins to take shape when you incorporate new ideas as a means of se

It's another day at the office, and you're waiting for a potential customer to call or walk in. How different would your business be if your current customers were enthusiastically seeking out prospective customers for you? Imagine how exciting it would be to talk to people who already know about you and your products or service. How difficult

"Customer service is the never-ending pursuit of excellence to keep customers so satisfied they tell others of the way they were treated in your place of business." A big problem in the sales world today is that many salespeople and companies spend more time and money to get a new client than to keep their current clients satisfied. One of th

Everyone has their own little idiosyncrasies, like counting steps or washing their hands or trying to memorize pi to the 10,000th decimal point. At least I think they do, don't they? And, even though I've never admitted this before, I too have my own idiosyncrasies. From the time I was a little boy I would subconsciously ask myself this question

We've all seen a few people that have made it really big in sales. The problem is that is the extreme minority. In any sales, commision only, position 95% of the sales force is at or close to the poverty line. Yes, there are some positions that start people off at $40, 50, even $60 thousand per year - but they are not strictly commission and are us

Adding upsells to our order form. That's right, regardless of all the different traffic techniques in the world, even with proven sales copy and conversion methods in place, even with years of studying and applying various direct and indirect marketing approaches, the one thing I have found that brings in the most money to our company is the abilit

Interested in more referrals? Want to guarantee success in any referral marketing program? Here is a tip: Try looking at your existing clients, first. While this isn't a profound strategy I admit, it is amazing to me how often I see that it is overlooked. Plenty of businesses and business people need to be reminded. I don't mean putting tog

"Customer service is the never-ending pursuit of excellence to keep customers so satisfied they tell others how well they were treated in your place of business." A big problem in the sales world today is many salespeople and companies spend more time and money to get a new client than to keep their current clients satisfied. Customer Service

We have talked a lot about what it takes to create new patients, and just to reiterate one thing: It takes an awful lot more effort and time and money and personnel than you think. In case that you think that you can't afford any more money outlay for marketing because it simply is too expensive, then try how expensive it will be being poor and ove

The one common habit of all successful mortgage people is their insatiable desire to continually educate and motivate themselves. Successful mortgage people never stop reading, listening, and watching material that fills their minds with new thoughts and new ideas. They're always looking for ideas to improve their focus, their memories, their bu

For a layman (or an individual who understand the concept of outsourcing in a sea-level understanding), outsourcing is a complete waste of time and financial resources, which can end up with unwanted complications. Why assign work to other individuals if you know what will be good for your business? Why delegate the work to outsourcing professi