Google has finally taken a step in controlling query spam, that is directed at the major search engine. They have banned keyword position tool Web Position Gold. Although Google had been threatening to stop this for years, nothing really came of there warnings. This is really no surprise to the SEO world as it clearly states in Googles guidelines "Google's Terms of Service do not allow the sending of automated queries of any sort to our system without express permission in advance from Google. Sending automated queries absorbs resources and includes using any software (such as Web Position Gold) to send automated queries to Google to determine how a website or webpage ranks in Google search results for various queries."

As you can see Google themselves have actually mentioned the software in question, and they have a genuine right too, I totally believe that this is the start of a major crackdown on query spamming. You ask why? Probably because people have abused a good system like they always do, I guarantee if this was used in moderation there would be no problem. Why on earth would Google want someone continuously spamming there servers with query after query costing Google more in the long run.

But what I also believe is that this is great for Google as it opens the door up for them to feed us this sort of data and further dominate a valuable niche. Maybe it was just a big ploy so that Google can eliminate the biggest competitions they face and snatch the market while it is collapsing. What I actually mean by this is that we all know that the overture keyword tool was a great way to do some market research. But when that stopped working there was no alternative for webmasters to use, and Google once again have come to the rescue with there new and improved keyword suggestion tool.

There are still various keyword ranking tools available but how long will they last? A day? Week? Month? Or year? Whichever way you look at it I believe that the developers of this kind of software are panicking at the moment, because yes Google has struck eliminating one of the top players and its only a matter of time until the smaller pieces of software suffer the same demise. This time next year we should have a valuable tool created by Google to check a websites natural rankings.

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