Tick-tock, tick-tock, a clock sounds like a heartbeat, doesn't it? Maybe that's one of the reasons that so many people enjoy collecting clocks, showcasing them at home, or buying them as presents for others. If you're not a devoted fan of clocks, you may wonder what all the excitement is about. After all, a clock just tells time, right? Everyone has the same amount of time to spend, just 24 hours a day. Yet, for some, time is the essence of all things. An extra minute here or there can make life a little more enjoyable. That's why some people really prize their clocks and make efforts to stay aware of time all around them.

To buy a clock as a gift, you will first want to be sure the recipient likes clocks and will have a place for the one you have in mind. No matter how attractive or reliable the timepiece may be, the receiver may not appreciate having it unless a clock is on his or her gift list. Assuming that a clock is at least a possible gift option, here are some ideas to consider:

1. Business people like desk clocks. Of course, it needs to be small enough to not take up much space, and it should have a style that will fit either the desk or a bookshelf, given spatial constraints the executive might face. Try to learn the style of décor that is used in his or her home or worksite office so the clock will fit in. You also might try to find out if the person would prefer an LCD display, and Roman or Arabic numerals. If he or she is nearsighted, large numbers might be appreciated, too.

2. Travelers prefer small clocks. You can get a travel alarm clock for a modest price at many types of stores. Many people who travel for business or pleasure prefer a small, easy to pack clock with an alarm that can go anywhere. A clock radio, if small enough, might be preferable.

3. Anniversary couples appreciate decorative or commemorative clocks that enrich their home décor. You can buy a clock with an insignia for a 10th, 25th, or 50th wedding anniversary. Or you can buy a newly married couple a wall clock for their home. There are key-wind clocks, electric clocks, and battery clocks, so try to get a clue as to which type your intended recipient will prefer.

4. Children enjoy theme clocks. Depending on their age, kids like Disney clocks, or those emblazoning favorite characters, cartoons, or toys. These may come with an attached light and shade, or they may be stand-alone units. Get some ideas from the parents before going shopping.

Clocks are fun to choose, affordable to buy, and easy to wrap. Put some on your next holiday or birthday shopping list to help friends and families keep up with the times. Then you may decide to ask for a clock of your own the next time a special occasion rolls around.

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