Recession is the buzz word in the headlines almost every day now. Certainly we have been through recessions before, and most of us have weathered the storms. How marketers view this time resolved itself in one of two ways. They can either enhance their company's cache of customers, or merely attempt to hold onto what they have. When talk of

Looking for a foolproof way to print money that won't have you sharing a cell in the federal pen? If so, then get ready to discover how to turn a video into cash! This newest twist on marketing is called video marketing and it's all the rage. Now I'm not talking about slapping together some 2-minute amateur YouTube-style video clip, altho

There are so many seemingly "small" details to setting up the perfect online presence for your business, but the problem is that all these "small" details are big enough to sink you if done improperly. One of the major points that many business people, or even advertising experts, don't but enough thought into is how to set up their sign up form o

Your presence at a trade show can have an impact on multiple-tier audiences. First and most logically are the attendees who are walking the aisles. While important, what about attendees who wanted to sign up for the event, but due to unforeseen reasons could not make it? And what of the segment who, due to location, budget constraints, et cetera

The best way to boost traffic to your site, even better than pay-per-click, is backlinks. Backlinks are links to your site from other web sites all over the internet. How do you build thousands, or even hundreds of thousands of backlinks? You do it by writing articles, and distributing them to web sites related to your industry. Backlinks ar

Do you need a low cost lead generation method for your MLM business? Are you tired of either having no leads or having to spend money you can't afford on high priced leads that seem almost worthless? If the above describes you, then reading this article could give your business an important boost. MLM leads sold by online lead providers are

In network marketing it has been said you will never become successful until you do the things successful people do. Unfortunately that means making phone calls to new prospects and that does the majority of you in. But wait. What if you knew the secret to working your mlm phone leads. Would that change your outlook on doing this unpeasant task? It

Although I don't normally advocate the traditional loan officer schmoozing of Real Estate Agents using DRS (donuts and rate sheets)...I do happen to like this idea. On Valentines Day (February 14th) and only on that day...your local Einstein Bros Bagels (TM) in addition to their usually round bagels...makes bagels (by special order) in the sha

Landing pages have the ability to grab and hold us like fly no-fly paper or repel us like jumping on the trampling. The question is what impact does your landing page have on the people who visit your website. As I talk to people who are just getting into SEO (search engine optimization), all they focus on our rankings in traffic. We have to rememb

Search engines like Google, Yahoo and MSN are really just data bases. When you do a Google Search you are not searching the "world wide web" you are searching Google's data base. There are two ways to get in to these databases. One is to submit your site to the different search engines. In about 6 to 9 weeks the search engine will index your site.

Voice broadcasting (making a huge number of automated phone calls and playing a pre-recorded message) is a remarkably powerful and affordable way to get your message to large numbers of customers or prospects. Despite its power, before you spend one thin dime on a phone broadcast, you must learn this secret. Because without it, you might just w

Today, the designing and printing of advertising signs has never been easier and the cost has never been cheaper. In my community, code enforcement keeps both the mortgage and the mattress sale signs off of the street corners and fines the perpetrators. That shouldn't be a problem using these two sign ideas. 1. Use empty shopping center store fr

It drives me crazy the way some companies treat their customers - as well as their employees even. An employee who isn't treated with respect may not treat a customer with respect and then there goes all value of even having a business, right out the window. All I can say is, if you want your business to fail, then forget about customer value. A

Every business needs an effective marketing strategy and most business owners would admit this. However, they may not question whether or not their own strategy is, indeed, an effective one. Stop for a moment and just consider what would happen if your business had no decent advertising. The answer is quite simple, most businesses would fail very q

Direct response advertising and direct marketing methodology are the dynamic duo that have been used by successful marketers for decades to build long term customer relationships a.k.a. relationship marketing. But it's the introduction of new media like blogging and social networking sites that web 2.0 strategies provide, that has got two-way