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Marketing Articles
16: Fixing The Gap So That You And The Customer Wins
The CMO Council is promoting their newest research findings - a report entitled "Profitability from Customer Affinity".
In an email promotion, they start the document with this finding from the research: "56% of vendors view themselves as being extremely customer-centric, but only 12% of customers agree. Despite an increased focus on customer
17: How To Mine A Diamond Of A Mailing List Lead
I bet you are wondering what on earth the title means, and how a mailing list lead can be compared to a diamond... yes?
Well, I want to capitalize on that curiosity and, if you read on, all will be revealed!
Put in its simplest terms, a good mailing list lead is as rare as a diamond. Is it starting to get clearer? No? Ok. A diamond does not
18: Do You Know How To Make Direct Marketing Work For You
It's tough for any business to do without direct mailing these days. You might mail prospective customers using the Internet or maybe you prefer to rely on the postal system. Maybe you use a combination of both. Whatever your preference, the writing on the wall for any business is clear: you need direct mail. Used effectively, this is your trigger
19: Growing a Business Starts With a Good Marketing Plan
Turning a growing business into a successful business takes patience, an understanding of your customers and ingenuity in creating a strong marketing plan that is unique to your product and service. Grabbing attention from potential clients can mean the difference between a business that survives and a business that thrives!
Marketing is a term
20: How To Generate Consistent Client ReferralsA Lesson
Let me begin today with a question I received from Cynthia from Greenville, SC. She writes:
"How do I get started with an organized process that helps me get more consistent referrals?"
First, Cynthia is a true pro for wanting to improve. I get asked this question a lot in my coaching sessions and teleconference calls.
Essentially, the bi
21: How to Grow Your Affiliate Commissions by Being Different
Remember high school?
I still shudder when I think about it. We all want to fit in. I know I did. If I could just fit in, maybe I could be popular too.
Now that I'm an adult, being different is more important. The reason why is that by being different, by being me, it has helped to improve my business.
You can use it to improve yours too.
22: Lead Me On Learn About Internet Marketing Leads
Every business is engaged in selling something, whether a product, service, information, or something else. And sales usually begin with sales leads. As an offline example, new insurance and car sales people are frequently asked to compile lists of their friends, families, acquaintances, and so on. This list is used then as a lead builder - somethi
23: 10 Additions to Your Mortgage Business Card That Could Improve Your Business
There are many things you can add to your mortgage business card to create a greater awareness and generate the very best available marketing mileage.
As you know, your business card could be an unusual shape, size, or color. It could be folded, printed on both sides, produced as a magnetic card or a see-through card. It could be a laminated car
24: Brochure CopywritingStrategy For Making A Piece Of Paper Resonate With People
Brochures are among the most utilized marketing vehicles in use today. From very small businesses to the largest publicly-traded companies, all use brochures to communicate with their customers and prospects about the products and services they offer. But despite how common the brochure is, not many employ the proper brochure copywriting strategy t
25: Choosing The Right Marketing Company
Marketing online and offline couldn't be more complex and competitive than it is today. Markets have fragmented and advertising mediums have splintered into hundreds of specialized niches, all requiring specialized expertise in order to achieve respectable results. Marketing channels too, are splintered and controlled by conglomerates. It's a realm
26: Digital Product Bundling The Hidden Secret to Massive Sales
What is the single most powerful marketing technique you can use to grow an existing business? Opinions vary on this point, but having produced and promoted more than 50 products online, my answer is resoundingly clear: digital products.
But how can a "product" be a marketing technique?
It's all in how you use it.
You have probably heard t
27: How To Attract More Leads
One northern Manitoba February, Bert, a new AA convert,
was driving me from Flin Flon to The Pas to work with
another agent. Bert's enthusiasm for AA bubbled throughout
the trip, and I learned many things that helped me improve
my life.
One was that "You've got to give it away to keep it". To
Bert, at the time, this meant spread the AA phil
28: How To Promote Your Self-Published Books
With careful planning you can market, promote, and get (free) publicity (publicity is always free) on a limited budget; you can take the cheap and easy way. Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed. Whether you've just published a book or have a book that isn't selling, now is th
29: Press Release The First Step Of The Marketing Campaign
A press release is usually a definite statement about a new product or service, released singly or simultaneously via the media. There are many ways to issue a press release, i.e. call for a press conference and give a concise statement regarding your product, write a descriptive note and send it to the editors of all newspapers which you identifie
30: The Importance of Networking
Those of you who know me will also know that I'm addicted to conferences. For me, the eye-opener was the second edition of the European Shareware Conference. I went there just to see what it was like, not knowing anyone. I am very shy in nature, and it's not always easy to get to know new people. But when I was there, I went to the informal drinks
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