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Marketing Articles
46: What s The Aim of Your Name
Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same. As do magazine writers.
So, say you are planning something that needs a name: your new company, a speech, an article, your website, your email address.
STOP! Stop, and think.
Don't go with
47: Branding The Ford Motor Company
Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding. Here's the brilliant re-positioning they came up with (and it pretty much includes everything):
1. American Auto Industry is facing new challenges and fierc
48: Bringing Your Individuality To Work Brilliant or Taboo
"Personal branding" is the latest buzzword. It's a topic that cuts across a number of career management areas. The concept can be extremely helpful, but the language leaves many people feeling that there's a big mystery out there about how to be successful. Let's demystify it, shall we?
There are products, and there are brands. What's the diffe
49: Don t Buy MLM Leads Until You Know This One Thing
MLM leads must be the easiest leads in the world to generate.
When I did a Google search for the keyword phrase buy mlm leads it produced over 1.6 million results.
But that got me thinking. Why are mlm leads so popular and why do so many people buy them. Here are a few things I came up with.
1. MLM leads when used right can increase your
50: How To Promote Your Self-Published Books
With careful planning you can market, promote, and get (free) publicity (publicity is always free) on a limited budget; you can take the cheap and easy way. Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed. Whether you've just published a book or have a book that isn't selling, now is th
51: International Brand Naming And How Words Can Hurt You
It was the famous publicist PJ Barnum who said in 1855 "I do not care what people say about me but get my name right".
In today's international marketplace, getting names right is vital.
Marketers and brand managers are becoming more and more concerned that their newly created name will be inappropriate in their target markets.
We've all s
52: Mortgage MarketingForming Realtor Referral Alliances
When it comes to selling mortgages, you already know that those inbound mortgage calls are way better than the outbound ones, right? You also know that it is hard to get your business to a place where those inbound calls are outnumbering your outbound calls. The key is to find a way to make that happen so that you are handling calls instead of maki
53: Silicone Wristbands Fad Fashion or Mainstay
Awareness Bracelet Craze
Ever since Lance Armstrong started the silicone wristband craze with the release of his yellow "LIVESTRONG" wristbands, millions of people worldwide have discovered a new and effective method of supporting their favorite causes. Today, there is almost every color imaginable to be found on these ubiquitous silicone brace
54: Want to Sell More Products Use Controversy
When Dan Brown published his book, "The Davinci Code", Christians were up in arms. After all, Brown had effectively rewritten two thousand years of Christian history with the claim that Jesus Christ had been married.
Whether you choose to believe this or not is really immaterial to this article. Personally, as a Christian, I saw nothing to get a
55: 5 Easy Ways to Promote Your Ezine Articles
If you've read my work for any length of time then you know that I recommend articles because you can use them to brand yourself as an expert, brand your products and services, and the search engines love them because they are content.
However, once you've written your article, where do you promote it?
Although there are many ways online to p
56: Branding Or Marketing Same Or Different
While marketing and branding are alike in some ways, they are also sometimes mistaken as the same business action. This is not true, but definitely understandable on the two can be misconstrued as the same.
There are several brand tools that can also fall into the marketing category. This is what makes the two concepts so closely related, but
57: Formatting Your Press Release
Once you know the basics involved in writing a Press Release, you'll find it's a pretty simple process to put one together. In fact, if you conform to "industry standards" and include the information that reporters and editors are expecting to find, your press release stands a very good chance of actually being used.
Here are the formatting rul
58: How To Find the Right Wholesaler
When you want to sell products in retail, the first thing you need to do is to find a reliable and trustworthy wholesaler. This is because there are a lot of wholesalers who do not deliver on their promise once you want to do some transactions with them. In fact, wholesalers are getting a bad reputation because of the few companies that cheat on th
59: How to Get Your Competition s Traffic
A simple, quick way to generate a lot of traffic to your site in a short amount of time involves partnering with your competition through a Joint Venture. It's a time-tested, powerful way to grow any business.
Even the biggest companies use the JV tactic to expand their market reach. Ever seen a McDonald's in a Wal-Mart? McDonald's benefits
60: How to Invest in Quality Virtual Real Estate
The most powerful integration marketing tactics take advantage of all the possibilities and places available to advertise your products. So work with your JV partners to find quality real estate for both your front end and back end products. The more places you integrate your marketing, the more money you'll both make. Here are some ideas to get
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