Ever watch morning TV and think, "Hey, I can do that!" Well the truth is that if you have a book, product or service to promote to consumers, there is absolutely no reason why you can't appear as a guest on TV! But what does it take to be a good guest? Here are 5 simple tips to get you started and help you capitalize on the valuable air-time

Talk radio interviews are one of the bases of a writing homerun. In fact, they're custom-made for non-fiction authors who want quick, affordable national exposure for their titles. Let's face it, where else can you: * Kick-off a coast-to-coast publicity campaign in less than three weeks? * Create promotional "buzz" for your book at the g

Here's another 5 tips to help you capitalize on the valuable air-time when you appear as a television guest. 1. Use "Tips" as part of your segment! If your topic offers helpful advice then tips are a great way to communicate your message. Television producers want to provide their viewers with useful content presented in a manner that is easy

If you are struggling to get the media interested in your press release, you are not alone. Many people believe that you write a release, send it over to the producer at a radio station and wait for the avalanche of phone calls. Then, when you get no response, you call up the station who promptly tells you that they never read it! If you want

Most people seem to believe they can write a press release, mail or email it to a radio or television station, and sit back and wait for the avalanche of phone calls. But as time passes and no producers are beating down the door, they make a few phone calls only to discover that no one even read the release. The following are components of rad

If you are one of the thousands of businesses looking to gain national media attention for your company, products or services then you are probably facing the difficult decision of finding the right PR firm. What can make this decision difficult is that there are so many different kinds of PR firms out there. Some are local, some national. Some

In the 'old days,' there was a specific formula to book promotion. A no-holds barred author tour was the answer where the author would go for a winning mixture of television, radio, print and book signings. It was a hold-nothing-back author tour where the writer would 'appear' in a given city and get some combination of heavyweight radio, TV, book-

It's hard to say it any better: Publicity is the voice of visibility." This is a terrific message to all of you authors out there. When it comes to getting the word out about your book in order to drive sales, nothing can beat a great public relations campaign. But how do you find a publicist that best fits you and your book? Here are ten aweso

It's hard to say it any better: "Publicity is the voice of visibility." That's from the book, High Visibility. And its lesson to authors is clear, nothing can spotlight your book faster than good publicity. But how do you find a publicist that best fits you and your book? Here are ten easy rules to follow: 1. Publicists often specialize

While marketing strategies has not seemed to change in the last fifty years, there is a new surge to give a green PR spin on companies now. This is a sudden trend that promotes the environmentally friendly aspects of businesses and industries, and obviously this is helping companies reach new markets by using green public relations strategies.

Gaining exposure using public relations for your business is a fantastic idea in order to drive sales. In order to do this you have to be really smart when it comes to the advertising and public relations tactics that you employ. When it comes to public relations though, most people who are new at the game believe all you need to do is knock ou

More and more these days' people are worried about the environment. You will find that many more companies are now launching public relations campaigns in order to show their customers and the rest of the potential customer market that somehow they are changing their ways and going green. This is a great move for companies to show that there is mor

Microscopic dust or multi-million dollar niche? Do you promote with a squeak or a roar? Learning to make the right decisions can do a whole lot more than help you survive - make the right choices, and you may just find yourself being crowned King of the Jungle. It truly is a jungle out there - and it can be difficult to raise your voice above al

Whether you own, run or market a company, getting your business in the public eye has to be one of your best moves. To be able to consistently do that takes smart advertising and even smarter publicity tactics. When it comes to publicity though, most people who are new at the game believe they can write a press release, send it to a radio or TV

As an author, you may have recently published a book. I would venture to guess that you have put a lot of time and passion in order to create a piece of literature to be read by people all over the nation! Getting the attention of consumers though, can be really tough. As there are over 300,000 books hitting the market every year, it is vital t