In the simpler days, before radio interviews were conducted by phone and the technology of satellite TV and the Internet, book sales relied heavily on book reviews and "author tours." So, in today's world, does the "author tour" still make sense? We believe the answer is, yes! A publicity campaign should be viewed as a two-part strategy. Th

It's hard to say it any better: Publicity is the voice of visibility." This is a terrific message to all of you authors out there. When it comes to getting the word out about your book in order to drive sales, nothing can beat a great public relations campaign. But how do you find a publicist that best fits you and your book? Here are ten aweso

"In my nearly twenty years of experience in the public relations industry the missing link to many publicity campaigns is positioning! I have found that by correctly positioning each book, product or service you can literally double your media exposure." Friedman continues, "So what is positioning? Presenting yourself to the media in a way that

The general business rule is that marketing departments are out to increase brand awareness and build solid sales leads for their company. Many of these professionals are unaware of the power that PR can bring to their marketing efforts. Instead, it is quite common for businesses to go down the costly road of advertising to get their company, pro

Talk radio interviews aren't what they used to be. In the 'golden days,' the hosts of major-market talk radio shows used to bring guests into the studio for long chats. A talk radio guest could just knock off a couple of those interviews and sales would instantly hit 'turbo.' Sadly, those days are gone. In the current market, without a stella

Bill O'Reilly, host of Fox News Channel's The O'Reilly Report, was quoted in Talkers Magazine about how he cracked the bestseller list. "In the beginning, we couldn't get on Good Morning America, or the Today Show or any of that. Elite newspapers wouldn't review the book. We had to rely on talk radio," O'Reily said. "Talk radio has shown a mu

Gaining exposure using public relations for your business is a fantastic idea in order to drive sales. In order to do this you have to be really smart when it comes to the advertising and public relations tactics that you employ. When it comes to public relations though, most people who are new at the game believe all you need to do is knock ou

When it comes to book promotion, most authors are hitting on just one cylinder (if that). In the "old days," there was a specific formula to book promotion. It was a hold-nothing-back author tour where the writer would "appear" in a given city and get some combination of heavyweight radio, TV, book-signing and newspaper coverage. When the author

TV Publicity is one of the best forms of media exposure to attract more clients, increase your creditability and generate sales. But there is a catch. The key to getting on TV is to provide great information while coming across as an expert, not a salesperson. So how do you meet your objectives of getting free publicity and making more sa

More and more these days' people are worried about the environment. You will find that many more companies are now launching public relations campaigns in order to show their customers and the rest of the potential customer market that somehow they are changing their ways and going green. This is a great move for companies to show that there is mor

As an author, you may have recently published a book. In writing this title, you dedicated much of your time and passion in order to create a final piece of work that can be enjoyed by people everywhere! Getting the attention of consumers though, can be really tough. In this crowded marketplace (there were nearly 300,000 books published in 2007

The scramble for this fall's book promotion is about to get underway. Whether you're a new author, new publisher, or just someone who's been in this business a long time, you probably understand the reality here. With nearly 300,000 books published every year, it takes real know-how and promotional intensity to make sure your book stands o

Microscopic dust or multi-million dollar niche? Do you promote with a squeak or a roar? Learning to make the right decisions can do a whole lot more than help you survive - make the right choices, and you may just find yourself being crowned King of the Jungle. It truly is a jungle out there - and it can be difficult to raise your voice above al

Whether you own, run or market a company, getting your business in the public eye has to be one of your best moves. To be able to consistently do that takes smart advertising and even smarter publicity tactics. When it comes to publicity though, most people who are new at the game believe they can write a press release, send it to a radio or TV

There are 6 little known facts about profitable positioning. What's positioning? It's the art of presenting your message in such a way as to convey an immediate understanding of your subject. It "positions" your topic with other like topics in the news so that those reading your materials can easily understand the subject and how it compares