What's positioning? It's the art of presenting your message in such a way as to convey an immediate understanding of your subject. It "positions" your topic with other like topics in the news so that those reading your materials can easily understand the subject and how it compares to others like it. Although positioning has been used by Mad

As an author, you may have recently published a book. In writing this title, you dedicated much of your time and passion in order to create a final piece of work that can be enjoyed by people everywhere! But getting your book noticed is no easy feat. In this crowded marketplace (there were nearly 300,000 books published in 2007 alone) you MUS

As an author, you may have recently published a book. I would venture to guess that you have put a lot of time and passion in order to create a piece of literature to be read by people all over the nation! Getting the attention of consumers though, can be really tough. As there are over 300,000 books hitting the market every year, it is vital t

With media relations, remember that journalists have to be accountable to their editors and to their readers. For journalists, the most important thing they're trying to accomplish is to put out a newsworthy story. Does that mean you can get a fair chance at getting your own story across? Many are misinformed about the press. In fact, many peopl

There is no disputing the power of a well-written, newsworthy press release. In fact, it is one of the single best things you can do for your business. Newspapers, magazines, radio and television news programs are filled with stories about businesses and organizations every day. What you may not realize is that those stories are often the result

In the corporate world, marketing's function is to generate sales leads and build awareness of the company's product or service. Many of these professionals are unaware of the power that PR can bring to their marketing efforts. Instead, it is quite common for businesses to go down the costly road of advertising to get their company, product or

If you are one of the thousands of businesses looking to gain national media attention for your company, products or services then you are probably facing the difficult decision of finding the right PR firm. What can make this decision difficult is that there are so many different kinds of PR firms out there. Some are local, some national. Some

This week I received a press release to inform me that the company sending the release had changed email service providers. Are you kidding me? Is this really news? Did you hear that? It was the sound of that release hitting my circular file. No doubt it will suffer a similar fate at many, if not all of its other intended destinations. It is

Gaining national or local media exposure for your company, products or services in print is one of the most valuable ways to secure consumer interest in your business. While many companies turn to advertising (a costly road to go down) many overlook the power (and more cost effective nature) of Public Relations and especially the power of newspap

In today's world it is far too easy to be ignorant of your online reputation. It is even easier for it to instantly vaporize and let someone tear it into a barely recognizable brand that you will fess up to being involved with. Every blog, community site, customer review, or competitor has hundreds of different options to voice viewpoints and conce

To some entrepreneurs and business owners, the answer to this question might be, "it doesn't matter --publicity is publicity and I'll take all I can get." True to a degree, but the smart entrepreneur knows that there is a strong difference between product and business publicity and their respective effects on your bottom line. Sure, the bottom

You probably chat with both men and women just about every day, right? But are they hearing you in exactly the same way? And when it comes to the selling of your products or services, would it pay to speak to them differently? That's what marketing experts, like author Martha Barletta, believe. Owing to the way we're made up, the way we're

Your restaurant is only as good as the word of mouth about it. If you're not causing a stir with your good service, you won't be bringing in the high quality clientele. Champagne buckets and personalized meal plans only go so far to cause your clients to do the marketing for you. You need to learn how to effectively market your VIP service too.

In the 'old days,' there was a specific formula to book promotion. A no-holds barred author tour was the answer where the author would go for a winning mixture of television, radio, print and book signings. It was a hold-nothing-back author tour where the writer would 'appear' in a given city and get some combination of heavyweight radio, TV, book-

Interviews on talk radio aren't what they used to be. Back "in the day", hosts would invite guests into the studio for 30 minute or longer interviews. A talk radio guest could just knock off a couple of those interviews and sales would instantly hit 'turbo.' Sadly, those days are gone. In the current market, without a stellar name, a handful