In today's world it is far too easy to be ignorant of your online reputation. It is even easier for it to instantly vaporize and let someone tear it into a barely recognizable brand that you will fess up to being involved with. Every blog, community site, customer review, or competitor has hundreds of different options to voice viewpoints and conce

You probably chat with both men and women just about every day, right? But are they hearing you in exactly the same way? And when it comes to the selling of your products or services, would it pay to speak to them differently? That's what marketing experts, like author Martha Barletta, believe. Owing to the way we're made up, the way we're

Your restaurant is only as good as the word of mouth about it. If you're not causing a stir with your good service, you won't be bringing in the high quality clientele. Champagne buckets and personalized meal plans only go so far to cause your clients to do the marketing for you. You need to learn how to effectively market your VIP service too.

In the 'old days,' there was a specific formula to book promotion. A no-holds barred author tour was the answer where the author would go for a winning mixture of television, radio, print and book signings. It was a hold-nothing-back author tour where the writer would 'appear' in a given city and get some combination of heavyweight radio, TV, book-

Interviews on talk radio aren't what they used to be. Back "in the day", hosts would invite guests into the studio for 30 minute or longer interviews. A talk radio guest could just knock off a couple of those interviews and sales would instantly hit 'turbo.' Sadly, those days are gone. In the current market, without a stellar name, a handful

You have been working yourself to exhaustion for countless hours and it's finally finished. After a lifetime of dreaming, you are finally holding it in your hands. Your book: the focus of all of your energies and a labor of love. You want the whole world to hear about it (and hopefully buy it), but you aren't sure how to make that happen. I

The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied, "but before we implement an ad campaign, I want to make sure you have explored potential PUBLICIT

So now you really feel like you are ready! You have decided to harness the power of PR to get national media attention on television, talk radio or in newspapers and magazines for your company, product or services. First, let me congratulate you on this point! This is a big step in the right direction of growing your media exposure! By now

You know how hard it is to write a book. It may be a labor of love, but it's still a labor. And while you're not out there cracking rocks with a sledgehammer, some might even call it hard labor. That's totally fine. Nothing good comes easy. And there's no question that you're wonderfully suited for this kind of labor, right? But the problem in

You know how hard it is to develop a product. It may be a labor of love, but it's still a labor. And while you're not out there cracking rocks with a sledgehammer, some might even call it hard labor. That's okay. Nothing good comes easy. And there's no question that you're wonderfully suited for this kind of labor, right? But the challenge c

Gaining exposure using public relations for your business is a fantastic idea in order to drive sales. Although advertising constantly may not be the most cost effective way to achieve your goals. When it comes to publicity though, most people who are new at the game believe that you simply pen an effective release, send it out to the print med

Every company would like to sell more units and increase profits; after all, that's the nature of business! But if you want to sell, sell, sell, you need to first PR, PR, PR! Public relations is a cost-effective way to give you company, product or service the national or local media attention that it deserves. One of the most popular PR med

It has become more competitive than ever in today's current business climate. Thousands of products are flooding the market on what seems like a daily basis. How can a company keep their products and services ahead of the clamoring pack and in front of the consumers that they desire? The answer is by harnessing the power of public relations.

Who doesn't want to sell more products and increase profits? That's what the world of business is all about! But if you want to sell, sell, sell, you need to first public relations, public relations, public relations! public relations is a terrific way to give your products the national or local exposure that it deserves. An absolutely terrific

"Bookstores are the meeting place of the 21st Century," says Marcia Bliss of Bliss Connections in San Diego. In working with authors to help them promote their books, she cites numerous benefits of book signings: 1. BOOK SALES (first and foremost); 2. gains local exposure for author; 3. meet prospective book buyers; 4. involves people i