Public Relations Articles
76: What is the Missing Link in Your Publicity Plan
It seems that the missing thing in many people's pr plan is positioning. I have found that by correctly positioning each book, product or service you can literally double your media exposure." Friedman continues, "So what is positioning?
It is simply the art of presenting your book, product or service to the media in such a way as to convey an
77: Why Overlooking Interviews on Smaller Radio Stations Can be a Big Mistake
Talk radio interviews aren't what they used to be.
In the "golden days," the hosts of major-market talk radio shows used to bring authors into the studio for long chats. An author could just knock off a couple of those interviews and sales would instantly hit "turbo."
Sadly, those days are gone. Unless an author is a truly big name nowadays,
78: You Need Publicity for Your Book Where Do You Start and What Do You Look For
Want to sell lots of books? Well you need to get yourself out there! You need to be on the radio, in magazines and newspapers and on TV. The more exposure that you have in the media the better chance it has to survive.
You know you have to alert the public about your book, but you may not have any idea how to get started.
I have been doing b
79: You Need Publicity For Your Book. Where Do You Start and What Do You Look For
It's an absolute must. If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers and on TV. The more the public hears about you and your message, the more likely it is your book will stand out from the other hundreds of thousands published every year.
You
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