Imagine you run a pizza parlour. You have all these neighbourhood families that pop in at least once a week for some pizza, garlic bread and Coke. On an average, one customer spends about $30 per week. But let's assume they spend just $20. Imagine you did something that bugged this customer, but he or she never told you about it. What would you sta

I want to share with you the two most powerful marketing methods I've found for the copywriter. And they are (drum roll please)...direct mail and... networking! In my coaching program I have my students go through an intensive 24-session web/mail marketing program that gets them the high quality leads they need for financial and professional suc

Journalists hate “press releases” and love “news releases”. Although most people use these terms interchangeably, there is a significant difference. Understanding this difference can dramatically increase the publication rate of your press information. This article describes the two fundamental aspects of a news release to ensure your media success

If you've done any freelance work in marketing, you may be familiar with the phrase "unique selling proposition" (commonly known as the "USP"). The USP tells your prospect what differentiates your product from everyone else's in your category. And it's the single most important reason your prospect will buy from you...or from someone else. B

At the foundation of every selling message, whether a brochure, print ad, or direct mail piece, should be a unique selling proposition (commonly known in marketing circles as the "USP". The USP tells your prospect what differentiates your product from everyone else's in your category. And it's the single most important reason your prospect will

If you want to "ramp up response" from your ad, consider revising the headline. Many business owners don't realize how critical the headline is to an ad's success. Over the years, marketers have tested what works and what doesn't in print ads and direct mail. And tests have proven many times that the headline is responsible for at least 50% and

There is one sentence that is all around my notebooks, in my workbooks and stuck on my monitor, with so much truth and power in it, it takes me to a new level of doing business every time I read it. This one sentence simply forms a barrier for a lot of marketers, though when you developed this one skill, a world of abundance opens for you. Many

Persistence is the royal road to success. If you have this one quality, you will succeed in anything. Lack it, and you will be a failure in life. Persistence is to success what carbon is to steel, an essential ingredient. In any endeavor, you will meet adversity after adversity, within and without, and unless you persist through them al

When you're writing a sales letter or creating a landing page for your site, one vital thing you definitely need to have is an extremely good headline. What a good headline does is to help capture the attention of your visitors, increase the length of customer visits, improve your website conversion rate, increase the number of your subscribers and

A headline captures the attention of the prospect. This in turn, subconsciously asks the prospect to further read on the content of the website. Headlines have the power to tap into your emotions, wants and needs. Mere words have a psychological impact on you. This is because when you see or read something that caters to your desires you tend to ac

Congratulations, you've finally finished your ad copy. You've gotten feedback and it all looks good. Now do something to make your copy even better. For instance? Well... 1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will a

A beginning copywriter recently asked the question, "How can my client quickly generate testimonials?" The answer is the same for her client as it is for us: You must develop them! I must confess that in my own copywriting business I was lazy in this department and had to scramble once I decided to correct my negligence. It's a fact that ev

Some beginning copywriters have asked for my opinion about offering potential clients a "free assessment" that consists of a free review of a marketing piece along with suggestions for improvement. First let me say that the idea is not a bad one, and in fact it used to be a somewhat common tactic for opening the door. But in the last five or

One of the fastest ways to transform your web site and promotional materials into a client magnet is to add your personality. (And yes, even if you're trying to build a business bigger then you personally, you still want to add your personality. People want to do business with people, not faceless, nameless corporations.) Now, there are a few wa

Everything about the copy that you place on your site is crucial to how many sales you generate. Take the time to make your sales letter as good as it can be with these amazing copywriting tips. - Know what action you want visitors to take before you write any copy. Before you write a word of copy, take the time to plan out how you want visitors