Writing Articles
31: Had A Good I.D.E.A. Lately
The most elusive quality of excellence, of peak performers worldwide and throughout history is that thing called "Mastery." What is this thing, and is it possible for ordinary people, however committed, to touch this exalted state?
The answer is "yes," but I've got good news, bad news, and more good news. The first good news is that the path
32: Headlines Secrets That DOUBLE Your Response
If you want to "ramp up response" from your ad, consider revising the headline. Many business owners don't realize how critical the headline is to an ad's success.
Over the years, marketers have tested what works and what doesn't in print ads and direct mail. And tests have proven many times that the headline is responsible for at least 50% and
33: How To Be Smarter
The term half-wit may actually be more true than we realize. And it also may be more common than we care to admit.
There isn't really a term for thinking with all of your brain, so we'll call it whole brain thinking.
Whole brain thinking is not only top to bottom thinking but also left to right thinking.
Evolution has created three brai
34: The Fire Spoke To Chief Joseph On A Starless Night
Sitting by the fireside in the cold desert night, the sky above him pitch black and mysteriously void of stars, he reflected on who he was and what he might have been and the history of the troubled times that were unfolding all around him.
His name was Chief Joseph. Possibly the greatest of the Nez Perce Indian Tribe.
On a parchment in fron
35: The Power Of The Written Word or Why This One Skill Could Potentially Bring In Millions
There is one sentence that is all around my notebooks, in my workbooks and stuck on my monitor, with so much truth and power in it, it takes me to a new level of doing business every time I read it. This one sentence simply forms a barrier for a lot of marketers, though when you developed this one skill, a world of abundance opens for you.
Many
36: Why didn t I think of that Jaw Dropping Ad Copy Secrets
Congratulations, you've finally finished your ad copy. You've gotten feedback and it all looks good. Now do something to make your copy even better. For instance? Well...
1. Use a hand written letter on your ad copy instead
of text. Write the ad on a piece of paper, scan it and
publish the ad on your web page. Adding a personal
touch will a
37: Why Every Copywriter Needs Great Testimonials And How To Get Them Quickly
A beginning copywriter recently asked the question, "How can my client quickly generate testimonials?"
The answer is the same for her client as it is for us: You must develop them!
I must confess that in my own copywriting business I was lazy in this department and had to scramble once I decided to correct my negligence. It's a fact that ev
38: Why It s Dangerous to Offer Free Work to Entice a New Client
Some beginning copywriters have asked for my opinion about offering potential clients a "free assessment" that consists of a free review of a marketing piece along with suggestions for improvement.
First let me say that the idea is not a bad one, and in fact it used to be a somewhat common tactic for opening the door.
But in the last five or
39: Writing Contests10 Tips for Creating a Winning Entry
There are literally hundreds of writing contests open for entry at any time of the year. There are contests for every genre and level of experience -- from amateur poetry writing contests to competitions for published novels.
Some of today's top novelists, magazine writers and screenplay writers got a kick start in their careers by entering and
40: 22 Ways to Improve Your Screenwriting
Whether you are trying to win contests or sell your script, it is important that you take advantage of every opportunity you can to increase your chances of success.
Some people have estimated the odds of a good screenwriter selling a script to be in the neighborhood of 1 in 5,000.
What if you could cut that in half just by one action? No
41: 4 Ways to Make More Money From Your Ebooks
So you've written an ebook. Now what?
Ebook writing, like book writing, can be a lucrative way to sell your products and services, as well as vary the offerings on your website.
The advantage of selling ebooks is that you can automate the process from start to finish. Once you've written your ebook, all you have to do is create a sales page,
42: 5 Tips to Sell More Books With a Sales Letter
First things first; words sell not graphics or flashy websites. Pretty pictures and web design have never sold anyone anything; only words can do that. You must write to convince people to take action. Most prospects will never pull out their wallets because they like your web design; they do so only when your words convince them to. Here are some
43: A Wake Up Call
The young man stood on the steps of the library, waiting for it to open.
The librarians, three elderly ladies sedately dressed and whispering even amongst themselves, came at the appointed hour, unlocked the door, and went in.
Ten minutes later, after completing their opening ritual, they decided to open the door five minutes earlier to let t
44: Basic Differences of APA and MLA Formats
Citing your paper in Modern Language Association (MLA) or American Psychological Association (APA) formats depend mostly on the subject you are writing on. Mainly, APA style citations are used to cite writings that have a social science focus: Psychology, Business, the Social Sciences, Economics, Medicine, and Criminal Justice and Law. On the oth
45: Do You Lack Ideas To Becoming An Author
Thinking about being an author? Do you feel that you have a lack of ideas or have nothing that you can write about?
Are you good at playing computer games? There's a guy whose name is Bert Ingley, from the United States. He loves playing computer games, especially sports games in the area of American football computer games. And he wrote a book
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